Privacy Policy

Last updated: February 2026

1. Introduction

This privacy policy explains how LozMoto LTD (Company No. 12375282) collects, uses, stores, and protects your personal data. We are committed to protecting your privacy and handling your data transparently.

Our registered address is 79 Rumbridge Street, Totton, Southampton, SO40 9DT. For any data-related queries, you can contact us at info@lozmoto.co.uk.

2. What Data We Collect

We may collect the following personal data:

  • Contact form submissions: name, email address, phone number, and your message.
  • WhatsApp communications: messages, photos, and contact details you send us via WhatsApp.
  • Website analytics: we use Cloudflare Web Analytics, a privacy-first analytics service that does not use cookies, does not track individual users, and does not collect personal data. It provides us with aggregate traffic data only.

3. How We Use Your Data

We use your personal data to:

  • Respond to your enquiries about buying, selling, or servicing motorcycles.
  • Process motorcycle sales, part-exchanges, and sale-or-return agreements.
  • Send you updates about our stock or services, but only with your explicit consent.

4. Legal Basis for Processing

We process your data under the following legal bases:

  • Legitimate interest: responding to enquiries you have initiated.
  • Consent: sending marketing communications (you can withdraw consent at any time).
  • Contractual necessity: processing data required to complete a motorcycle sale or service arrangement.

5. Data Sharing

We do not sell, rent, or trade your personal data. We may share data with the following third parties only when necessary:

  • Cloudflare: our website hosting and analytics provider. Cloudflare Web Analytics does not collect personal data.
  • Finance providers: if you choose to apply for finance, your details will be shared with our third-party finance partner to process your application.

6. Data Retention

  • Enquiry data: retained for up to 2 years from the date of your last contact, then deleted.
  • Sales records: retained for 6 years as required by UK tax and company law.
  • Marketing consent: retained until you withdraw your consent.

7. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate or incomplete data.
  • Erase your personal data (the "right to be forgotten").
  • Port your data to another service provider.
  • Withdraw consent for marketing communications at any time.
  • Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been mishandled. Visit ico.org.uk for more information.

To exercise any of these rights, please contact us at info@lozmoto.co.uk.

8. Cookies & Local Storage

Our website does not use tracking cookies. We use Cloudflare Web Analytics, which is a privacy-first analytics service that requires no cookies and collects no personal data.

We use localStorage (a browser storage mechanism) solely to save your visual theme preferences on this website. This data stays on your device and is never transmitted to our servers.

9. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

10. Contact

For any questions about this privacy policy or to make a data request, please contact us:

Call WhatsApp Enquire